If you are trying to bring in more business for your painting company, gone are the days of relying on word-of-mouth referrals, flyers, and cold calling. While you don’t have to abandon these methods, you simply cannot survive without a strong online presence. Simply having a nice website isn’t enough, however. You still need to take advantage of other digital marketing channels like social media platforms, online ads, and local SEO to reach your target audience. Keeping this in mind, we have listed five of the most important online marketing strategies to expand your painting contractor business.
- Create a Professional Website with Relevant Content
Everything starts with a well-designed site that is easy to navigate and accessible. The layout should be professional and aesthetically appealing to users. It should include elements like a strong call to action to let users know what the next step is to purchase one of your products or sign up for a newsletter.
You also need great content that is relevant to your business and gives visitors an accurate idea of the kind of work you do. Potential clients will be eager to look at the photos of past projects. For this reason, it’s crucial to have high quality pictures that show your work in the best possible light.
- Concentrate on Local SEO
The way people find information online has changed quite a bit over the last few years. In addition to using search engines like Google and Bing, people also use social media networks like Twitter and Facebook to search for services and get advice. As a result, the most important part of your online marketing strategy as a contractor is your local search engine optimization.
This means your website should be optimized with relevant details about your services and business location to improve your chances of getting found online. For this reason, you should include terms or keywords that potential customers would use if they were looking for a local painting company such as professional house painter, painting services, or residential painting companies. Inserting these keywords in headers and in your content will benefit your site’s optimization.
And don’t forget to make your contact information prominent on your web pages. This information should be included in headers and in the footer of your website. You should also have a section where you include information about the cities you service.
- Claim and Maintain Your Google My Business Page
Another way to keep up your local visibility is to claim your business in Google My Business listings. Your profile on Google My Business is one of the first things that appears when people search the name of your business online. It includes information such as your contact info and location in addition to the chance for clients to rate your business. After you check that this information is correct, you can add anything that might be missing like your current business hours. You can also post photos of your location and your work here as well.
The next thing to do is check for any reviews. If you don’t have any, try asking customers to leave a review. You can add a message to a positive review about how you enjoyed working with them. If you have a negative review, you should make sure it’s legitimate. If the reviewer really was a client, you should try to respond to their issue with an eye towards resolving the problem.
Interacting with your customers is a significant part of establishing your company’s online presence. It helps to build trust with potential clients and understand what it would be like to do business with you.
- Use Social Media
If you haven’t harnessed the power of social media to grow your painting business, now is the time to get started. Social networks can connect you with qualified leads and help you to engage with your customer base and build brand loyalty. The key is to engage your target audience on social media platforms they use most often. As a painting company, you may want to target Instagram and Pinterest with pictures of your latest jobs.
You could also run targeted ads on Facebook. These kinds of ads can be very effective since you can concentrate on the local community. If your company Facebook page gets nice reviews from customers, you can use that page to run some ads.
- Send Out Some Emails
Emails are a terrific way to get the word out about your services. Newsletters and special offers are helpful for getting referrals and spurring repeat business. Nowadays, there are plenty of software programs that make it a cinch to manage email lists and automate your email campaigns. You just can’t beat the ease of email and the kind of reach that a targeted campaign can have.
Here we’ve talked about important marketing strategies for painting contractors. Try out these tips for more qualified leads and a higher conversion rate on your website.