Building Your Brand: Marketing Strategies for Contractors

Home Remodeling

Home improvement contractors

Why the Home Improvement Industry is Growing Rapidly

As online commerce has become an omnipresent part of our daily lives, we continue to hear about the demise of the brick-and-mortar storefront. One sector, on the other hand, has experienced unprecedented growth over the last couple of years: home improvement stores and contractors. Even before Covid, home improvement spending was expanding at nearly twice the rate of the other retail sectors. As the pandemic swept throughout the country, many consumers decided to spend their money where they would be spending most of their time. Consequently, the home improvement sector has continued to thrive as other retail sectors struggle to adapt to the online marketplace.

Modern Living Room Design Trends

Modern Living Room Design Trends 2018

Living room design trends for 2018 are about one word: drama. No other word says it better than this one simple concept. As more people insist on expressing themselves in everything they do—their homes, their lives, their careers, their social media presence—no other idea better sums up the entire theme of 2018’s living room design trends. And it’s that sense of the dramatic that takes center stage with each and every one of the year’s trends when it comes to designing the most livable of all living spaces. If you ask interior designers what’s hot this year, they’ll use words like impressive, vivid, powerful, breathtaking—all synonyms of the dramatic that’s showing up in modern living room design trends, for this year and likely well into next. From art that’s expressive, to gold that strikes a chord, to black that’s anything but basic—these are the fun, whimsical, emotional, and dynamic trends that are making 2018’s living rooms a thing of beauty, excitement, and influence.